Project Length: 3-Months
Amitours.com
B2C Travel & Hospitality E-Commerce + B2B Marketing Agency + B2C E-Commerce & Alternative Medicine + Telemedicine
As the Fractional CMO for Amitours.com, I embarked on an ambitious dual-mission project. The primary objective was to establish Alveda Agency, a turn-key digital marketing agency in India, and operationalize it into profitability within a stringent 90-day timeline. Simultaneously, my role involved strategizing and implementing innovative marketing solutions for Alps2Alps, an established e-commerce brand with an annual revenue of $10M, to significantly enhance its profitability and market presence.
Key Outcome #1
Rapid Launch of Alveda Agency: Achieved the launch and early profitability of Alveda Agency within 90 days, leveraging market insights and strategic team assembly to meet the ambitious timeline.
Key Outcome #2
Profitability Boost for Alps2Alps: Implemented targeted digital marketing strategies, significantly enhancing the brand’s online presence and customer engagement, leading to a marked increase in profitability.
Project Length: 12-Months
Links.iRocket.vc
B2B Community SaaS + 4X B2C AI SaaS + B2B Advisory Group + B2B Agency +
VC Fund
In my dual capacity as CMO and Head of Product at iRocket, I spearheaded a multifaceted digital initiative, culminating in the successful launch of the iRocket Community as a Service platform, alongside a robust suite of digital assets. This expansive project portfolio included 9 bespoke websites, 3 innovative SaaS products, a full-service digital agency, and 7 AI-driven micro-applications, each meticulously crafted to empower startups in their growth and operational efficiency.
Key Outcome #1
Comprehensive Digital Ecosystem Development: Orchestrated the strategic development and deployment of a comprehensive digital ecosystem, comprising 9 specialized websites and 3 SaaS products. This initiative not only diversified our service offerings but also fortified our position in the market, providing startups with an array of tools and platforms to drive their business forward.
Key Outcome #2
Integration of Advanced AI and Full-Service Agency Solutions: Pioneered the integration of 7 AI micro-applications into our digital offerings, leveraging cutting-edge technology to enhance data-driven decision-making and operational efficiency for our clients. Simultaneously, established a full-service digital marketing agency, delivering end-to-end solutions from strategic planning to execution, thereby ensuring a cohesive and impactful online presence for the startups we serve.
Project Length: 12-Months
MetaEngine.gg
B2B Game Development Engine + B2C Community SaaS + B2B Game Development Studio
As the Chief Marketing Officer at MetaEngine.gg, a cutting-edge game development engine, my strategic vision and leadership were central to the company’s meteoric rise in valuation from $40 million to a remarkable 10X figure. My tenure was marked by a holistic transformation of the company’s public-facing elements and internal team dynamics. I led the branding overhaul, developed the front-end of the website to showcase our sophisticated networking technology, and fostered a community-led organization, ensuring a collaborative and innovative culture. My hands-on approach extended to building and nurturing a versatile team from 3 to 20 members and developing a suite of products that formed the backbone of MetaEngine.gg’s thriving ecosystem.
Key Outcome #1
Brand and Digital Presence Transformation: Orchestrated a comprehensive rebranding and developed the front-end of the MetaEngine.gg website, enhancing user experience and aligning the digital presence with our advanced gaming technology. This initiative not only elevated the brand’s market positioning but also laid the foundation for a robust, community-driven digital ecosystem.
Key Outcome #2
Strategic Team and Ecosystem Expansion: Masterminded the team’s growth and the development of a comprehensive product ecosystem, fostering a community-led organization that became a bedrock for innovation and collaboration. My strategic acumen was instrumental in forging high-profile partnerships with industry luminaries such as the Founder of Comic Con, CEOs of Roblox, Sandbox, DeLorean, and others, significantly enhancing MetaEngine.gg’s industry standing and fueling our trajectory in the competitive gaming landscape.
Project Length: 5-Years
Lucyd.co
B2C E-Commerce Physical Product + Blockchain AI SaaS
Joining Lucyd in 2018, my tenure as Chief Marketing Officer was marked by transformative growth and innovation. Initially, I played a pivotal role in securing $6M in seed funding, thanks to a novel chatbot solution that effectively funneled top investors. Recognizing the potential for a strategic pivot, we transitioned into the e-commerce realm, launching Lucyd as a brand synonymous with technology-enabled audio sunglasses. My primary focus was to architect the marketing operational tech stack, establish a dynamic team structure, and devise go-to-market strategies that rapidly scaled the business.
Key Outcome #1
Foundational Growth and Market Penetration: Engineered the marketing infrastructure and team from the ground up, leading to an explosive start with $10k/month in revenue within the first 30 days. My strategic approach in product positioning and market entry was instrumental in establishing Lucyd’s foothold in the competitive e-commerce landscape, setting a precedent for sustained growth and market relevance.
Key Outcome #2
Strategic Expansion and IPO Milestone: Spearheaded Lucyd’s expansion into major marketplaces, including Amazon, significantly broadening our customer reach and revenue streams. My leadership was pivotal in steering the company through critical growth phases, culminating in a successful IPO in 2022, a testament to our innovative product line, robust marketing strategies, and the cohesive, results-driven team I had the privilege to build and lead.
Project Length: 6-Months
Ikonic.gg
B2B2C Blockchain Esports, Gaming, NFT's
As the Chief Marketing Officer for Ikonic.gg, I played a pivotal role in establishing and elevating the brand within the competitive gaming and blockchain market. My leadership was instrumental from the onset, successfully securing $1M in pre-seed funding through a strategic marketing and investor relations campaign. Ikonic.gg was envisioned as a groundbreaking platform, merging the worlds of gaming, esports, and blockchain technology, with a focus on creating, collecting, and monetizing digital collectibles and NFTs.
Key Outcome #1
Strategic Brand Development and Market Introduction: Spearheaded the branding and digital launch of Ikonic.gg, positioning it as a unique player in the esports and NFT marketplace. My comprehensive go-to-market strategy effectively showcased the platform’s capability to immortalize gaming moments as NFTs, attracting gamers, pro players, and esports enthusiasts to the innovative concept of play-to-earn.
Key Outcome #2
Operational and Team Structure Establishment: Engineered the marketing operational tech stack from the ground up and meticulously structured the team to optimize market reach and operational efficiency. This foundational groundwork facilitated a robust launch, driving initial partnerships, and laying the groundwork for sustained growth and market presence, despite the project’s premature conclusion due to external investment decisions.
Project Length: 9-Months
Fidis.io
B2B2C Fintech Banking SaaS
As a key marketing strategist for fidis.io, a fintech startup poised at the intersection of traditional banking and blockchain innovation, I was instrumental in shaping the company’s public persona and operational approach. Fidis.io was envisioned as a B2B2C fintech pioneer, offering blockchain-based banking solutions backed by securitized gold, aiming to redefine financial services with enhanced security and transparency. My role encompassed the creation of a cohesive brand identity, the development of a compelling online presence, and the orchestration of targeted marketing and investor relations strategies.
Key Outcome #1
Comprehensive Brand and Digital Strategy Development: Led the creation of fidis.io’s brand identity, translating the company’s innovative vision into a tangible and resonant brand image. Developed the website and marketing materials to effectively communicate the unique value proposition of blockchain-based banking backed by securitized gold, ensuring clarity, engagement, and trust with our B2B and B2C audiences.
Key Outcome #2
Investor Engagement and Sales Team Leadership: Crafted a persuasive fundraising pitch deck that succinctly articulated fidis.io’s market potential, technological edge, and business model, attracting attention from potential investors. Additionally, built and managed a dedicated sales team focused on lead generation and investor relations, driving forward our mission to secure funding and establish strategic partnerships.
Project Length: 6-Months
DGBLabs.io
B2B Layer 1 Blockchain
As the fractional CMO for DGBLabs, a pioneering layer one blockchain project, my expertise was pivotal in steering the company through a critical phase of growth and investment attraction. Tasked with demystifying the project’s complex technicalities, I crafted a clear, compelling narrative and developed strategic landing pages that resonated with both technical and non-technical stakeholders. My role was multifaceted, encompassing the establishment of robust marketing operations, sales development systems, and a vibrant community, all of which were instrumental in securing over $50 million in funding.
Key Outcome #1
Strategic Messaging and Investor Attraction: Developed and refined DGBLabs’ messaging, translating intricate blockchain concepts into accessible, engaging content. My strategic approach in designing and optimizing landing pages significantly enhanced investor engagement, effectively communicating the project’s value proposition and driving investment interest.
Key Outcome #2
Marketing Operations and Community Building: Orchestrated the setup of comprehensive marketing operations and sales development systems, ensuring a seamless lead tracking and deal-closing process. My leadership extended to fostering a strong community around DGBLabs, working closely with C-level executives to nurture a supportive, engaged user base. This community-centric approach, coupled with clear, impactful messaging, was key in propelling DGBLabs to secure over $50 million in funding.
Project Length: 9-Months
MegaFans.com
B2C Mobile App Esports Gaming + B2B Investor Outreach
As a key marketing strategist for MegaFans, a dynamic mobile esports platform, I played a pivotal role in shaping the brand’s identity and market presence. My expertise was instrumental in developing compelling branding and messaging that resonated with our target audience, attracting significant investment and user engagement. MegaFans, known for its engaging gaming experience where players can compete, win real prizes, and earn NFTs, presented unique marketing challenges that I addressed through data-driven strategies and innovative digital campaigns
Key Outcome #1
Brand Messaging and Investment Attraction: Spearheaded the development of MegaFans’ brand identity, crafting messaging and sales materials that effectively communicated the platform’s unique value proposition. My strategic approach not only enhanced brand visibility but also played a crucial role in attracting and securing investment, setting the stage for the platform’s growth and market penetration.
Key Outcome #2
User Acquisition and Engagement Campaigns: Built extensive databases of user profiles and executed sophisticated digital marketing campaigns, significantly boosting app downloads and user engagement. My efforts were pivotal in establishing MegaFans as a premier mobile esports platform, offering an immersive gaming experience where players can not only enjoy competitive games but also win tangible rewards and NFTs
Project Length: 24-Months
ImpossibleBag.com + TheBlockPark.com
Amazon Ecommerce Physical Products + Web3 Real Estate SaaS
As the driving force behind ImpossibleBAG, I was responsible for building the brand from the ground up, crafting a compelling online presence that resonated with environmentally conscious consumers. My role encompassed every aspect of brand development except product sourcing, including the creation of a distinctive brand identity, the development of an engaging website, and the formulation of impactful messaging. My strategic approach to establishing and managing the Amazon sales channel was instrumental in catapulting the brand to $20k a month in sales within just 60 days.
Key Outcome #1
Brand Development and Digital Presence: Orchestrated the creation of the ImpossibleBAG brand, developing a cohesive identity, website, and messaging that effectively communicated the product’s unique value proposition as strong, compostable kitchen garbage bags. My focus on aligning the brand with sustainability and quality resonated with our target audience, setting the foundation for robust online sales and brand loyalty.
Key Outcome #2
Amazon Sales Strategy and Rapid Growth: Implemented a multifaceted strategy on Amazon, leveraging partnerships, customer reviews, and targeted Amazon ads to enhance product visibility and credibility. This approach rapidly accelerated sales, achieving $20k a month within 60 days, and significantly contributed to the brand’s success, culminating in its acquisition and the transition of my advisory role to the client’s blockchain-based real estate SaaS project.
Project Length: 9-Years
AndraCapital.com
B2B Blockchain Venture Capital Fund
During my 9-year tenure working alongside my mentor, Haydar Haba, a distinguished figure with a track record of founding companies exceeding $1B in valuation, I was instrumental in shaping the trajectory of numerous startups, celebrities, and politicians in the Bay Area. My role was multifaceted, involving close collaboration with angel groups and investors to nurture and expand their portfolios. In 2019, I played a pivotal role in launching Andra Capital, a web3 enabled late-stage investment fund, where my expertise in branding, messaging, and marketing was central to establishing the fund’s identity and market presence.
Key Outcome #1
Brand Development and Strategic Positioning: Orchestrated the comprehensive branding, messaging, and marketing for Andra Capital, effectively communicating its unique value proposition as a late-stage investment fund with a focus on disruptive technology leaders. My strategic approach in crafting compelling sales collateral and digital presence laid the groundwork for the fund’s market entry and investor engagement.
Key Outcome #2
Team Building and Partnership Cultivation: Spearheaded the formation of dynamic teams, including forging partnerships with prominent startup accelerators, to drive Andra Capital’s operational and strategic goals. My efforts extended to managing an outsourced team of over 200 employees in India, ensuring seamless execution of fund operations and contributing to the fund’s ability to attract notable private investment.
Project Length: 18-Months
AustinTheriault.com
B2B Partnerships NASCAR
In collaboration with Austin Theriault, a renowned figure in the NASCAR racing circuit, my role extended beyond traditional marketing and into the realm of strategic partnership development and brand enhancement. I was responsible for creating a comprehensive online presence and lead generation system, complete with operational frameworks, magnets, and contracts designed to attract and secure sponsorships. These efforts were instrumental in funding Austin’s racing endeavors and elevating his brand to new heights.
Key Outcome #1
Digital Strategy and Lead Generation: Developed and launched Austin Theriault’s official website, creating a digital hub that not only showcased his racing achievements but also served as a powerful lead generation tool. The operational systems, magnets, and contracts I implemented were pivotal in streamlining the sponsorship acquisition process, effectively attracting the attention and support of Fortune 500 companies.
Key Outcome #2
Sponsorship Acquisition and Brand Growth: My strategic approach to marketing and partnership development resulted in significant sponsorship deals, securing ad spots for races and providing essential funding for Austin’s career. The success of these initiatives not only propelled Austin’s presence in the racing world but also laid a strong foundation for his future endeavors, including his current campaign for US Congress.
Project Length: 18-Months
TDCommercialGroup.com + NetLeaseWorld.com
B2B Commercial Real Estate Brokerage + Real Estate Discovery SaaS
In partnership with Ted Dowding, a prominent figure in the commercial real estate sector, I played a pivotal role in launching and scaling his business, TD Commercial Group. Leveraging my expertise in digital strategy and data analytics, I developed a sophisticated lead generation platform that rivaled the top application in the industry. My comprehensive approach encompassed branding, website development, and crafting compelling messaging, all of which were instrumental in establishing a strong market presence.
Key Outcome #1
Strategic Brand Development and Digital Presence: Orchestrated the creation of TD Commercial Group’s brand identity, developing a cohesive and professional digital presence that effectively communicated the company’s value proposition. The website and marketing materials I designed not only enhanced brand visibility but also laid the foundation for the company’s market entry and client engagement.
Key Outcome #2
Innovative Lead Generation and Team Building: Engineered a data-driven lead generation platform that positioned TD Commercial Group at the forefront of the commercial real estate market. My efforts in building and managing a dedicated team to acquire and analyze data were pivotal in developing a competitive application for lead generation. This strategic framework facilitated an impressive $100M in sales in the first year and set the stage for billions in transactions in the subsequent years.
Project Length: 12-Months
SwarmNetwork.org
B2B Web3 Governance Software
Joining Swarm Network as Chief Marketing Officer in 2017 marked my foray into the burgeoning world of blockchain technology. Working alongside Joel Dietz, an early co-founder of Ethereum and a renowned blockchain thought leader, I was part of a visionary team that aimed to revolutionize governance and payment systems through blockchain. Swarm Network, initially focused on leveraging blockchain for decentralizing government operations, later evolved into a community-owned, open-source technology platform, setting new standards in the DeFi and DAO spaces.
Key Outcome #1
Pioneering Blockchain Marketing Strategy: Developed and executed a comprehensive marketing strategy that effectively communicated Swarm Network’s ambitious vision to decentralize government operations through blockchain technology. My role involved crafting clear, compelling messaging that resonated with a diverse audience, from tech enthusiasts to government officials, highlighting the transformative potential of our software solutions.
Key Outcome #2
Strategic Brand Evolution and Community Building: Guided Swarm Network through its pivotal transition into a community-owned, open-source platform. My focus on fostering a strong, engaged community and transparent communication was instrumental in establishing Swarm as a frontrunner in the blockchain space, paving the way for innovative applications in crypto payments and governance.
Project Length: 18-Months
Epik.gg
B2B Blockchain Licensing Software Gaming Industry
As the Chief Marketing Officer for Epik, I was at the helm of integrating web3 technology into the digital gaming and licensing realm, collaborating with a world-class team based in Singapore. My tenure at Epik was characterized by strategic partnerships and groundbreaking initiatives, working alongside industry giants such as executives from Nintendo, the founder of Tetris, and William Entriken, an early creator of the ERC-721 (NFT) protocol. My role was instrumental in not only shaping the brand’s identity but also in establishing robust marketing and sales operations, leading to a successful fundraising round.
Key Outcome #1
Strategic Brand Development and Industry Partnerships: Orchestrated the comprehensive branding, website development, and messaging for Epik, effectively positioning the company at the forefront of the web3 revolution in gaming. My efforts in forging strategic partnerships with top advertising brands, publishers, and esports organizations worldwide were pivotal in enhancing Epik’s industry presence and credibility.
Key Outcome #2
Operational Excellence and Fundraising Success: Engineered the marketing and sales operations technology stacks from the ground up, ensuring a seamless and efficient approach to market penetration and revenue generation. My leadership and strategic vision were key in navigating Epik through its initial phases, culminating in a successful fundraising round that set the stage for future growth and innovation in the web3 gaming space.
Project Length: 12-Months
Academe.io
B2B2C EdTech Mobile App
As the Chief Marketing Officer of Academe.io, an innovative EdTech startup, I was entrusted with the mission of connecting students with tutors in the Bay Area by my mentor and the investor, Haydar. My role involved a comprehensive approach to brand development, from creating a compelling brand identity and digital presence to crafting clear, engaging messaging that resonated with our target audience of students and educators.
Key Outcome #1
Brand Development and Community Building: Spearheaded the branding, website development, and messaging for Academe.io, effectively communicating the platform’s value proposition as a premier educational network. My strategic approach in building an opt-in network of over 200 mentors laid the foundation for a supportive and knowledgeable community, enhancing the platform’s appeal and credibility.
Key Outcome #2
Strategic Partnerships and Platform Growth: Orchestrated the formation of a dedicated partnerships team, fostering relationships with schools and educational institutions. This initiative was pivotal in accessing a network of over 10k students, whom we successfully onboarded to the platform. My leadership in these partnerships not only expanded our user base but also reinforced Academe.io’s position as a key player in the EdTech space, offering a seamless connection between students and tutors.
Project Length: 12-Months
YuzuRB.com
Japanese Ramen Restaurant
Brought on board to introduce a world-class Ramen experience to the Bay Area, my journey with the restaurateurs from Japan was a testament to the power of strategic branding and targeted marketing. Stationed in Emeryville, CA, I was entrusted with the holistic development of the business’s public-facing elements, from branding and website creation to the design of the restaurant and the formulation of an effective go-to-market strategy.
Key Outcome #1
Comprehensive Brand Development and Digital Presence: Orchestrated the creation of a cohesive brand identity, website, and messaging that resonated with the local market’s palate and preferences. My approach not only encapsulated the authentic essence of Japanese Ramen but also positioned the restaurant as a must-visit culinary destination, setting the stage for a strong market entry.
Key Outcome #2
Marketing Strategy and Rapid Revenue Growth: Implemented a multifaceted marketing strategy, leveraging Yelp advertising and a successful loyalty rewards platform to drive customer engagement and retention. This approach rapidly accelerated revenue, achieving $100k a month within 60 days, and significantly contributed to the restaurant’s success, culminating in the receipt of over 7 awards for their world-class Ramen.
Project Length: 24-Months
10+ Startups
Web3 Fundraising - Multiple Industries and Focuses
In my capacity as acting CMO for a portfolio of seven innovative projects, I played a pivotal role in steering each venture through critical phases of branding, market entry, and investor engagement. My expertise was particularly instrumental in deploying a custom chatbot solution across these platforms, which proved to be a game-changer in generating investor leads and securing substantial funding. The projects, ranging from blockchain-based platforms to fintech solutions, each presented unique challenges and opportunities, which I navigated with a tailored, data-driven approach.
Key Outcome #1
Custom Chatbot Solution and Investor Engagement: Developed and implemented a sophisticated chatbot solution tailored to each project’s unique context, engaging potential investors and guiding them through the value proposition and investment process. This innovative approach not only streamlined lead generation but also significantly enhanced investor interaction, contributing to over $50 million in investment across the seven projects.
Key Outcome #2
Strategic Branding and Market Entry: Spearheaded the branding and go-to-market strategies for Totle, Hyprr, Tituscoin, STEX, Joytoken, RepuX, and Kexcoin, ensuring each venture’s market presence was compelling and aligned with its target audience. My strategic oversight was crucial in positioning these projects for success, leveraging their unique strengths and market opportunities to attract investment and user adoption.
2000-2014
The Early Days
Personal Journey
My career path has been anything but linear, marked by a series of challenging roles, entrepreneurial ventures, and continuous learning that laid the foundation for my eventual focus on marketing leadership. Starting in the hustle of the restaurant industry during high school, I quickly ascended to manage a bustling sports bar and restaurant, driving over $1M in revenue through dedication and a knack for operational excellence.
Transitioning to residential multi-family property management, my passion for innovation came to the fore. Over five years, I not only earned a degree in property management and real estate but was also recognized nationally for pioneering utility-saving strategies that saved properties millions annually. Leading maintenance teams, we set records for work order completions, contributing to the success of one of the US’s top-ranked property management companies.
Parallel to my professional career, entrepreneurship called my name. From founding a computer and Xbox repair business to freelance WordPress design and development, I embraced the digital realm early on. In 2009, the fintech space beckoned, leading me to co-found a remittance platform focused on Ghana with a Cornell finance student, diving deep into the challenges and opportunities of international finance.
By 2011, the entrepreneurial spirit led me to San Diego, where I launched and scaled window and pool cleaning businesses to six figures within their first year, later selling them to dive deeper into the digital product and marketing world. Between 2011 and 2014, I founded several online businesses, experiencing the highs of success and the lows of failure, each venture providing invaluable lessons and shaping my approach to business and marketing.
This period of intense growth and exploration culminated in my participation in the Founders Institute, further honing my entrepreneurial skills and preparing me for the next chapter as a full-time marketing leader. Each step of my journey, from managing restaurants to pioneering in property management and diving into entrepreneurship, has been driven by a passion for solving problems, innovating, and making a tangible impact.