THE WORK
17 YEARS OF BUILDINGTHINGS THAT WEREN'TSUPPOSED TO WORK.
Client engagements, products I own, and everything in between.
THE CHALLENGE
Lucyd needed to pivot from blockchain to consumer e-commerce and build a brand from scratch.
WHAT I DID
Built the entire marketing operation — brand, team, tech stack, go-to-market. Launched on Amazon. Scaled to multiple marketplaces. Led through critical growth phases.
RESULTS
- → $10K/month revenue within 30 days
- → Scaled to Amazon and multiple marketplaces
- → Secured $6M in seed funding via chatbot-driven investor funnels
- → Successful IPO in 2022
“Working with Matthew was transformative for Lucyd. Their strategic vision in branding and marketing directly fueled our rapid growth and market penetration. Truly an asset to any team.”
Harrison Gross
CEO, Lucyd
THE CHALLENGE
Launching a commercial real estate brokerage with no brand, no leads, and a crowded market.
WHAT I DID
Built brand identity, website, and messaging from scratch. Engineered a data-driven lead gen platform that rivaled the top apps in the industry. Built and managed the data acquisition team.
RESULTS
- → $100M in sales in year one
- → Billions in transactions in subsequent years
- → Lead gen platform became a competitive advantage
“Matthew's creativity and strategic insight transformed TD Commercial Group's brand, catapulting us to unprecedented success in the commercial real estate market.”
Ted Dowding
CEO, TD Commercial Group
THE CHALLENGE
A cutting-edge game engine needed to break through in a noisy market and attract top-tier partnerships.
WHAT I DID
Complete brand overhaul. Built the website front-end. Grew the team from 3 to 20. Fostered a community-led culture. Forged partnerships with industry leaders.
RESULTS
- → Valuation grew from $40M to 10X
- → Partnerships with founders of Comic Con, Roblox, Sandbox, and DeLorean
- → Built a community-driven product ecosystem
“Matthew's expertise in digital marketing and strategic partnerships was pivotal for MetaEngine's success, driving our valuation and establishing us as leaders in the blockchain gaming space.”
Antoine Castel
CEO, MetaEngine
THE CHALLENGE
A layer 1 blockchain project with deeply technical concepts that investors couldn't understand.
WHAT I DID
Crafted clear messaging from complex tech. Designed strategic landing pages. Built marketing ops and sales dev systems. Worked directly with C-level on community building.
RESULTS
- → Secured $50M+ in funding
- → Clear narrative that resonated with technical and non-technical stakeholders
- → Robust marketing and sales infrastructure
THE CHALLENGE
Dual mission — launch a new marketing agency AND boost profitability for a $10M/year e-commerce brand. 90-day deadline.
WHAT I DID
Assembled the team, established market positioning, launched Alveda Agency. Simultaneously implemented digital marketing strategies for Alps2Alps.
RESULTS
- → Alveda Agency profitable within 90 days
- → Significant profitability boost for Alps2Alps ($10M annual revenue brand)
THE CHALLENGE
Build a comprehensive digital ecosystem for a community-as-a-service platform serving startups.
WHAT I DID
Led strategy and execution for the entire digital portfolio — 9 websites, 3 SaaS products, a digital agency, and 7 AI-driven micro-applications.
RESULTS
- → Complete digital ecosystem deployed
- → 3 SaaS products launched
- → 7 AI micro-applications built and integrated
- → Full-service agency operational
THE CHALLENGE
Launch a brand new esports and NFT platform in a crowded, skeptical market.
WHAT I DID
Built brand identity, marketing ops tech stack, and go-to-market strategy from scratch. Led investor relations campaign.
RESULTS
- → $1M in pre-seed funding secured
- → Complete brand and digital launch
- → Marketing ops infrastructure built from zero
THE CHALLENGE
A fintech startup needed to explain blockchain-based banking backed by securitized gold to both B2B and B2C audiences.
WHAT I DID
Created brand identity, website, and marketing materials. Built the fundraising pitch deck. Assembled and managed a sales team focused on investor relations.
RESULTS
- → Complete brand identity and digital presence
- → Investor pitch deck that attracted significant attention
- → Dedicated sales team for lead gen and investor relations
THE CHALLENGE
A mobile esports platform needed brand identity and a user acquisition engine.
WHAT I DID
Developed brand identity, messaging, and sales materials. Built user databases and executed digital marketing campaigns to drive downloads.
RESULTS
- → Brand identity and messaging established
- → Significant investment secured
- → User acquisition campaigns driving app downloads and engagement
THE CHALLENGE
Build an eco-friendly consumer brand from scratch and get it selling on Amazon fast.
WHAT I DID
Built everything except product sourcing — brand identity, website, messaging, Amazon strategy. Managed partnerships, reviews, and Amazon ads.
RESULTS
- → $20K/month in sales within 60 days on Amazon
- → Brand successfully acquired
- → Transitioned advisory to client's blockchain real estate project
“Matthew's vision and execution were crucial in launching ImpossibleBags. His efforts from branding to sales strategy enabled us to enter the market swiftly and achieve profitability.”
Daniel Riceberg
CEO, ImpossibleBAG
THE CHALLENGE
Launch and market a web3-enabled late-stage investment fund.
WHAT I DID
Built branding, messaging, and marketing for Andra Capital. Managed a 200+ person outsourced team in India. Partnered with top startup accelerators.
RESULTS
- → Fund successfully launched and marketed
- → 200+ person team managed
- → Strategic partnerships with prominent accelerators
- → Notable private investment attracted
“Matthew's marketing acumen and innovative approaches have been instrumental in Andra Capital's growth. His contributions have left a huge mark on our success.”
Haydar Haba
CEO, Intellepeer & Andra Capital
THE CHALLENGE
A NASCAR driver needed a system to attract and secure corporate sponsorships.
WHAT I DID
Built the official website, created a lead generation system with operational frameworks, magnets, and contracts for sponsorship acquisition.
RESULTS
- → Fortune 500 sponsorship deals secured
- → Ad spots for races funded
- → Foundation for post-racing career (now running for US Congress)
THE CHALLENGE
Explain blockchain-based governance to audiences ranging from tech enthusiasts to government officials.
WHAT I DID
Developed marketing strategy and messaging. Guided the transition from blockchain governance to community-owned open-source platform.
RESULTS
- → Swarm established as a frontrunner in blockchain governance
- → Successful transition to community-owned platform
- → Pioneering applications in crypto payments and governance
“Matthew brought unparalleled marketing insight to Swarm, turning complex blockchain concepts into compelling narratives that captivated our audience and investors alike.”
Joel Dietz
CEO, MultiversalMe (Early Ethereum/Metamask co-founder)
THE CHALLENGE
Integrate web3 technology into digital gaming and licensing, working with a world-class team in Singapore.
WHAT I DID
Built brand, website, and messaging. Established marketing and sales ops from scratch. Forged partnerships with top advertising brands and esports organizations.
RESULTS
- → Successful fundraising round completed
- → Partnerships with industry giants (Nintendo execs, Tetris founder, ERC-721 creator)
- → Complete marketing/sales ops infrastructure
THE CHALLENGE
Connect Bay Area students with tutors through a new EdTech platform.
WHAT I DID
Built brand, website, and messaging. Created an opt-in mentor network. Formed partnerships team to access school networks.
RESULTS
- → 200+ mentor network established
- → 10K+ students onboarded
- → Strategic partnerships with schools and educational institutions
THE CHALLENGE
Introduce an authentic Japanese ramen experience to the Bay Area market.
WHAT I DID
Built everything — brand, website, restaurant design, go-to-market strategy. Implemented Yelp advertising and loyalty rewards platform.
RESULTS
- → $100K/month revenue within 60 days
- → 7 awards for their ramen
- → Thriving Bay Area restaurant business
THE CHALLENGE
Act as CMO for a portfolio of eleven blockchain projects simultaneously, each needing branding, market entry, and investor engagement.
WHAT I DID
Deployed a custom chatbot solution across all platforms for investor lead generation. Built branding and go-to-market strategies for Totle, Hyprr, Tituscoin, STEX, Joytoken, RepuX, Kexcoin, and more.
RESULTS
- → $100M+ in investment across 11 startups
- → Custom chatbot drove investor engagement at scale
- → All 11 projects successfully branded and launched
THE CHALLENGE
A healthcare startup targeting CHROs at hospitals with 50,000+ employees needed a complete go-to-market motion from scratch.
WHAT I DID
Built and deployed a full Authority Engine and automated Sales Development Agent system. Designed the entire go-to-market motion — ICP definition, messaging, outbound automation, and pipeline generation.
RESULTS
- → $0 to $6M ARR
- → Fully automated sales development pipeline
- → Peter Thiel Founders Fund portfolio company
THE CHALLENGE
An enterprise client needed end-to-end financial operations — invoicing, reconciliation, reporting — handled autonomously.
WHAT I DID
Designed and built an enterprise-grade SaaS platform that fully automates accounting workflows with deep QuickBooks integration.
RESULTS
- → End-to-end accounting automation
- → Deep QuickBooks integration
- → Enterprise-grade reliability
THE CHALLENGE
A mid-size company needed a full enterprise-grade SaaS solution built from scratch with a large, coordinated team.
WHAT I DID
Recruited, managed, and led a 20-person development team to build a full enterprise-grade SaaS solution. Delivered on-time and on-budget across an 8-month engagement.
RESULTS
- → $2M engagement delivered on-time
- → 20-person development team managed
- → Full enterprise SaaS platform shipped
THE CHALLENGE
Resumes are broken — static, unverifiable, and easily fabricated. The hiring market needed a real-time, verified alternative.
WHAT I DID
Designed and built an AI-powered workforce platform that provides real-time skill verification — a Carfax for people. Resume 3.0.
RESULTS
- → AI-powered skill verification platform built
- → Real-time credential validation system
- → Replacing the traditional resume model
THE CHALLENGE
Digital marketing is fragmented across dozens of disconnected tools and platforms.
WHAT I DID
Built a programmatic ad tech ecosystem with 9 websites, 3 SaaS products, and 7 AI micro-apps — a full-stack digital marketing machine.
RESULTS
- → 9 websites launched
- → 3 SaaS products shipped
- → 7 AI micro-apps deployed
- → Full-stack ad tech ecosystem operational
THE CHALLENGE
Startups waste money on disconnected marketing tactics — freelancers, agencies, and consultants that don't talk to each other.
WHAT I DID
Refined a unified go-to-market framework over 17 years and 200+ companies. Combines PR, content marketing, and digital marketing into one system that drives 200-300K+ visitors for ~$4K.
RESULTS
- → 200-300K+ visitors per engagement for ~$4K
- → Deployed across 200+ companies
- → 17 years of continuous refinement
THE CHALLENGE
Every AI conversation starts from zero. Context is lost, preferences forgotten, users re-explain themselves.
WHAT I DID
Built a persistent memory system that any AI agent can read from and write to via MCP. One shared, evolving memory layer that travels with you.
RESULTS
- → Cross-platform AI memory persistence
- → MCP-based architecture for universal compatibility
- → Agents that accumulate knowledge over time
THE CHALLENGE
Conference networking is random and unstructured. Attendees miss their highest-value connections.
WHAT I DID
Built first-of-its-kind AI matchmaking for conferences. Connects attendees based on mutual interests, business objectives, and networking potential.
RESULTS
- → AI-powered attendee matching
- → First-of-its-kind event matchmaking
- → High-value connections at scale
THE CHALLENGE
Companies don't know what's patentable. IP strategy is guesswork without deep legal expertise.
WHAT I DID
Built a tool that ingests product documentation, scans against the full US patent database, and generates a comprehensive report identifying strongest patent opportunities.
RESULTS
- → Automated patent opportunity identification
- → Full US patent database scanning
- → Data-driven IP strategy reports
THE CHALLENGE
Most companies can't move fast enough to capitalize on AI. They need a team that builds, ships, and iterates at startup speed.
WHAT I DID
Founded and run an AI product studio that builds and deploys AI agents, SaaS platforms, and go-to-market systems for startups and enterprises. Ships products in weeks, not quarters.
RESULTS
- → 15+ AI agents built and deployed
- → 30+ products shipped
- → $6M ARR generated for a single client
- → 200+ companies built or scaled
AI AGENTS — 15+ BUILT & DEPLOYED
AUTONOMOUS SYSTEMS
THAT DO THE WORK.
Purpose-built AI agents across sales, legal, HR, operations, and intelligence. Each one replaces a workflow that used to take a team.