THE WORK

17 YEARS OF BUILDINGTHINGS THAT WEREN'TSUPPOSED TO WORK.

Client engagements, products I own, and everything in between.

THE CHALLENGE

Lucyd needed to pivot from blockchain to consumer e-commerce and build a brand from scratch.

WHAT I DID

Built the entire marketing operation — brand, team, tech stack, go-to-market. Launched on Amazon. Scaled to multiple marketplaces. Led through critical growth phases.

RESULTS

  • $10K/month revenue within 30 days
  • Scaled to Amazon and multiple marketplaces
  • Secured $6M in seed funding via chatbot-driven investor funnels
  • Successful IPO in 2022

Working with Matthew was transformative for Lucyd. Their strategic vision in branding and marketing directly fueled our rapid growth and market penetration. Truly an asset to any team.

Harrison Gross

CEO, Lucyd

THE CHALLENGE

Launching a commercial real estate brokerage with no brand, no leads, and a crowded market.

WHAT I DID

Built brand identity, website, and messaging from scratch. Engineered a data-driven lead gen platform that rivaled the top apps in the industry. Built and managed the data acquisition team.

RESULTS

  • $100M in sales in year one
  • Billions in transactions in subsequent years
  • Lead gen platform became a competitive advantage

Matthew's creativity and strategic insight transformed TD Commercial Group's brand, catapulting us to unprecedented success in the commercial real estate market.

Ted Dowding

CEO, TD Commercial Group

THE CHALLENGE

A cutting-edge game engine needed to break through in a noisy market and attract top-tier partnerships.

WHAT I DID

Complete brand overhaul. Built the website front-end. Grew the team from 3 to 20. Fostered a community-led culture. Forged partnerships with industry leaders.

RESULTS

  • Valuation grew from $40M to 10X
  • Partnerships with founders of Comic Con, Roblox, Sandbox, and DeLorean
  • Built a community-driven product ecosystem

Matthew's expertise in digital marketing and strategic partnerships was pivotal for MetaEngine's success, driving our valuation and establishing us as leaders in the blockchain gaming space.

Antoine Castel

CEO, MetaEngine

THE CHALLENGE

A layer 1 blockchain project with deeply technical concepts that investors couldn't understand.

WHAT I DID

Crafted clear messaging from complex tech. Designed strategic landing pages. Built marketing ops and sales dev systems. Worked directly with C-level on community building.

RESULTS

  • Secured $50M+ in funding
  • Clear narrative that resonated with technical and non-technical stakeholders
  • Robust marketing and sales infrastructure

THE CHALLENGE

Dual mission — launch a new marketing agency AND boost profitability for a $10M/year e-commerce brand. 90-day deadline.

WHAT I DID

Assembled the team, established market positioning, launched Alveda Agency. Simultaneously implemented digital marketing strategies for Alps2Alps.

RESULTS

  • Alveda Agency profitable within 90 days
  • Significant profitability boost for Alps2Alps ($10M annual revenue brand)

THE CHALLENGE

Build a comprehensive digital ecosystem for a community-as-a-service platform serving startups.

WHAT I DID

Led strategy and execution for the entire digital portfolio — 9 websites, 3 SaaS products, a digital agency, and 7 AI-driven micro-applications.

RESULTS

  • Complete digital ecosystem deployed
  • 3 SaaS products launched
  • 7 AI micro-applications built and integrated
  • Full-service agency operational

THE CHALLENGE

Launch a brand new esports and NFT platform in a crowded, skeptical market.

WHAT I DID

Built brand identity, marketing ops tech stack, and go-to-market strategy from scratch. Led investor relations campaign.

RESULTS

  • $1M in pre-seed funding secured
  • Complete brand and digital launch
  • Marketing ops infrastructure built from zero

THE CHALLENGE

A fintech startup needed to explain blockchain-based banking backed by securitized gold to both B2B and B2C audiences.

WHAT I DID

Created brand identity, website, and marketing materials. Built the fundraising pitch deck. Assembled and managed a sales team focused on investor relations.

RESULTS

  • Complete brand identity and digital presence
  • Investor pitch deck that attracted significant attention
  • Dedicated sales team for lead gen and investor relations

THE CHALLENGE

A mobile esports platform needed brand identity and a user acquisition engine.

WHAT I DID

Developed brand identity, messaging, and sales materials. Built user databases and executed digital marketing campaigns to drive downloads.

RESULTS

  • Brand identity and messaging established
  • Significant investment secured
  • User acquisition campaigns driving app downloads and engagement

THE CHALLENGE

Build an eco-friendly consumer brand from scratch and get it selling on Amazon fast.

WHAT I DID

Built everything except product sourcing — brand identity, website, messaging, Amazon strategy. Managed partnerships, reviews, and Amazon ads.

RESULTS

  • $20K/month in sales within 60 days on Amazon
  • Brand successfully acquired
  • Transitioned advisory to client's blockchain real estate project

Matthew's vision and execution were crucial in launching ImpossibleBags. His efforts from branding to sales strategy enabled us to enter the market swiftly and achieve profitability.

Daniel Riceberg

CEO, ImpossibleBAG

THE CHALLENGE

Launch and market a web3-enabled late-stage investment fund.

WHAT I DID

Built branding, messaging, and marketing for Andra Capital. Managed a 200+ person outsourced team in India. Partnered with top startup accelerators.

RESULTS

  • Fund successfully launched and marketed
  • 200+ person team managed
  • Strategic partnerships with prominent accelerators
  • Notable private investment attracted

Matthew's marketing acumen and innovative approaches have been instrumental in Andra Capital's growth. His contributions have left a huge mark on our success.

Haydar Haba

CEO, Intellepeer & Andra Capital

THE CHALLENGE

A NASCAR driver needed a system to attract and secure corporate sponsorships.

WHAT I DID

Built the official website, created a lead generation system with operational frameworks, magnets, and contracts for sponsorship acquisition.

RESULTS

  • Fortune 500 sponsorship deals secured
  • Ad spots for races funded
  • Foundation for post-racing career (now running for US Congress)

THE CHALLENGE

Explain blockchain-based governance to audiences ranging from tech enthusiasts to government officials.

WHAT I DID

Developed marketing strategy and messaging. Guided the transition from blockchain governance to community-owned open-source platform.

RESULTS

  • Swarm established as a frontrunner in blockchain governance
  • Successful transition to community-owned platform
  • Pioneering applications in crypto payments and governance

Matthew brought unparalleled marketing insight to Swarm, turning complex blockchain concepts into compelling narratives that captivated our audience and investors alike.

Joel Dietz

CEO, MultiversalMe (Early Ethereum/Metamask co-founder)

THE CHALLENGE

Integrate web3 technology into digital gaming and licensing, working with a world-class team in Singapore.

WHAT I DID

Built brand, website, and messaging. Established marketing and sales ops from scratch. Forged partnerships with top advertising brands and esports organizations.

RESULTS

  • Successful fundraising round completed
  • Partnerships with industry giants (Nintendo execs, Tetris founder, ERC-721 creator)
  • Complete marketing/sales ops infrastructure

THE CHALLENGE

Connect Bay Area students with tutors through a new EdTech platform.

WHAT I DID

Built brand, website, and messaging. Created an opt-in mentor network. Formed partnerships team to access school networks.

RESULTS

  • 200+ mentor network established
  • 10K+ students onboarded
  • Strategic partnerships with schools and educational institutions

THE CHALLENGE

Introduce an authentic Japanese ramen experience to the Bay Area market.

WHAT I DID

Built everything — brand, website, restaurant design, go-to-market strategy. Implemented Yelp advertising and loyalty rewards platform.

RESULTS

  • $100K/month revenue within 60 days
  • 7 awards for their ramen
  • Thriving Bay Area restaurant business

THE CHALLENGE

Act as CMO for a portfolio of eleven blockchain projects simultaneously, each needing branding, market entry, and investor engagement.

WHAT I DID

Deployed a custom chatbot solution across all platforms for investor lead generation. Built branding and go-to-market strategies for Totle, Hyprr, Tituscoin, STEX, Joytoken, RepuX, Kexcoin, and more.

RESULTS

  • $100M+ in investment across 11 startups
  • Custom chatbot drove investor engagement at scale
  • All 11 projects successfully branded and launched

THE CHALLENGE

A healthcare startup targeting CHROs at hospitals with 50,000+ employees needed a complete go-to-market motion from scratch.

WHAT I DID

Built and deployed a full Authority Engine and automated Sales Development Agent system. Designed the entire go-to-market motion — ICP definition, messaging, outbound automation, and pipeline generation.

RESULTS

  • $0 to $6M ARR
  • Fully automated sales development pipeline
  • Peter Thiel Founders Fund portfolio company

THE CHALLENGE

An enterprise client needed end-to-end financial operations — invoicing, reconciliation, reporting — handled autonomously.

WHAT I DID

Designed and built an enterprise-grade SaaS platform that fully automates accounting workflows with deep QuickBooks integration.

RESULTS

  • End-to-end accounting automation
  • Deep QuickBooks integration
  • Enterprise-grade reliability

THE CHALLENGE

A mid-size company needed a full enterprise-grade SaaS solution built from scratch with a large, coordinated team.

WHAT I DID

Recruited, managed, and led a 20-person development team to build a full enterprise-grade SaaS solution. Delivered on-time and on-budget across an 8-month engagement.

RESULTS

  • $2M engagement delivered on-time
  • 20-person development team managed
  • Full enterprise SaaS platform shipped

THE CHALLENGE

Resumes are broken — static, unverifiable, and easily fabricated. The hiring market needed a real-time, verified alternative.

WHAT I DID

Designed and built an AI-powered workforce platform that provides real-time skill verification — a Carfax for people. Resume 3.0.

RESULTS

  • AI-powered skill verification platform built
  • Real-time credential validation system
  • Replacing the traditional resume model

THE CHALLENGE

Digital marketing is fragmented across dozens of disconnected tools and platforms.

WHAT I DID

Built a programmatic ad tech ecosystem with 9 websites, 3 SaaS products, and 7 AI micro-apps — a full-stack digital marketing machine.

RESULTS

  • 9 websites launched
  • 3 SaaS products shipped
  • 7 AI micro-apps deployed
  • Full-stack ad tech ecosystem operational

THE CHALLENGE

Startups waste money on disconnected marketing tactics — freelancers, agencies, and consultants that don't talk to each other.

WHAT I DID

Refined a unified go-to-market framework over 17 years and 200+ companies. Combines PR, content marketing, and digital marketing into one system that drives 200-300K+ visitors for ~$4K.

RESULTS

  • 200-300K+ visitors per engagement for ~$4K
  • Deployed across 200+ companies
  • 17 years of continuous refinement

THE CHALLENGE

Every AI conversation starts from zero. Context is lost, preferences forgotten, users re-explain themselves.

WHAT I DID

Built a persistent memory system that any AI agent can read from and write to via MCP. One shared, evolving memory layer that travels with you.

RESULTS

  • Cross-platform AI memory persistence
  • MCP-based architecture for universal compatibility
  • Agents that accumulate knowledge over time

THE CHALLENGE

Conference networking is random and unstructured. Attendees miss their highest-value connections.

WHAT I DID

Built first-of-its-kind AI matchmaking for conferences. Connects attendees based on mutual interests, business objectives, and networking potential.

RESULTS

  • AI-powered attendee matching
  • First-of-its-kind event matchmaking
  • High-value connections at scale

THE CHALLENGE

Companies don't know what's patentable. IP strategy is guesswork without deep legal expertise.

WHAT I DID

Built a tool that ingests product documentation, scans against the full US patent database, and generates a comprehensive report identifying strongest patent opportunities.

RESULTS

  • Automated patent opportunity identification
  • Full US patent database scanning
  • Data-driven IP strategy reports

THE CHALLENGE

Most companies can't move fast enough to capitalize on AI. They need a team that builds, ships, and iterates at startup speed.

WHAT I DID

Founded and run an AI product studio that builds and deploys AI agents, SaaS platforms, and go-to-market systems for startups and enterprises. Ships products in weeks, not quarters.

RESULTS

  • 15+ AI agents built and deployed
  • 30+ products shipped
  • $6M ARR generated for a single client
  • 200+ companies built or scaled

AI AGENTS — 15+ BUILT & DEPLOYED

AUTONOMOUS SYSTEMS
THAT DO THE WORK.

Purpose-built AI agents across sales, legal, HR, operations, and intelligence. Each one replaces a workflow that used to take a team.